2021
Web
Madisana
Health Gadget
! Design
Medisana's product pages blend clear iconography with concise text, making complex medical device information accessible and trustworthy for users. Key features and functions are visually highlighted, allowing users to quickly understand product benefits and operating procedures, and reducing barriers posed by technical language.
Pain Points
! Some medical terms are still hard for average users to understand, causing confusion in product evaluation.
! The static presentation limits user engagement and deeper exploration of product information and health knowledge.
Insights/
Users find it hard to understand features in text-heavy descriptions, causing friction in exploration. Iconography improved comprehension and confidence by turning specs into clear visuals, highlighting the need to balance text and visuals for easier decisions.
Next steps/
! Expand the iconography system into a consistent visual language across all product pages.
! Introduce interactive elements such as animations or tooltips to explain complex functions in a more engaging way.
! Introduce interactive elements such as animations or tooltips to explain complex functions in a more engaging way.
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