Chercle

Ice Palace

Ice Rink Social Media Page​

#Graphic Design #Branding #Social Media #Motion Graphic​

Client
Cityplaza
Overview
Ice Palace shares promotion details, ice sport tips, and competition photos on social media platforms. I redesigned the design system to improve brand consistency.
Role
Design Supervisor
Graphic Design
Motion Graphic
Photo Retouch
Background
Ice Palace is the only ice rink on Hong Kong Island, situated at Cityplaza. It provides professional coaching, staff support, and state-of-the-art facilities for participants.

Up to​

1.3k

likes

51k

views

Takeaway

A design system is created to unify elements and reinforce the branding identity. In this case, since the main target audience is families, the visual aesthetics are kept energetic to resonate with them.
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