2021
Social
Where we wow
Reward App
! Design
! Motion
! Illustration
! Marketing
! Motion
! Illustration
! Marketing
Where We Wow is a mobile app developed by Asiaray that allows users to catch "amigos" anytime and anywhere. Players earn reward points redeemable for gifts. Marketing strategies leverage memes and fun facts, successfully generating buzz and increasing brand awareness. The app features simple, hand-drawn characters that require careful attention to their expressions and emotions to connect with users.
Up to
228
likes
3.5k
views
Insights/
The fusion of relatable meme culture with unique character animation creates a memorable and shareable experience that resonates well with the target audience. Expressive character design is crucial for emotional engagement and enhancing user connection.
Next steps/
! Brianstorm further animated content and interactive idea to sell the app.
! Expand social media campaigns focusing on user-generated meme content.
! Expand social media campaigns focusing on user-generated meme content.
Next/
HKIRC
Motion
Prev/
Ogawa
Web