2025
WEB
Flemingroad
Film Showcase
! UX/UI
! Branding
! Film & Media
! Branding
! Film & Media
Flemingroad is a website dedicated to introducing various brands and series of film footage available for purchase. Users engage with a persistent bottom-right CTA to select a film, triggering a scrollable gallery displaying styled shots that communicate the film’s tone and mood through immersive visual storytelling
Pain Points
! Many various color styles and mood look similar cross different camera brand.
! Difficult to browse and search for the film examples to reference the color.
Journey/
1
Scroll through immersive photo gallery showcasing film style.
2
Interact with bottom-right selector (CTA) to choose film.
3
Experience parallel scrolling effect enhancing depth perception.
Journey/
1
Scroll through immersive photo gallery showcasing film style.
2
Interact with bottom-right selector (CTA) to choose film.
3
Experience parallel scrolling effect enhancing depth perception.
Highlight/
Visual
Responsive design is supported in this parallax website, preserving its immersive mood and feel.
Brand & Logo
The brand name is inspired by a Hong Kong street name, the design of logo conveys a soft, nostalgic mood, reminiscent of a memory. The curl treatment is based on film.
Highlight/
Visual
Responsive design is supported in this parallax website, preserving its immersive mood and feel.
Brand & Logo
The brand name is inspired by a Hong Kong street name, the design of logo conveys a soft, nostalgic mood, reminiscent of a memory.
Insights/
This work use prototyping in Figma to control the speed and style of the parallax effect is important to show the mood and feel.
Next steps/
! Include the e-commerce experience with the option to purchase directly on the site
! Add a comparison table to enable immediate side-by-side comparison
! Add a comparison table to enable immediate side-by-side comparison
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App