2021
Web
Ogawa
Massage Machine & Gadget
! Design
Ogawa is a massage machine company. The website is designed to clearly introduce the functions and features of each product. Iconography is used to highlight key functions, making it easy for visitors to quickly understand product benefits.
Pain Points
! Customers often find it difficult to grasp technical product specs and features from text-heavy descriptions.
!
Lack of clear visual cues can reduce user engagement and confidence in product choice.
Insights/
Users find it hard to understand features in text-heavy descriptions, causing friction in exploration. Iconography improved comprehension and confidence by turning specs into clear visuals, highlighting the need to balance text and visuals for easier decisions.
Next steps/
! Expand the iconography system into a consistent visual language across all product pages.
! Introduce interactive elements such as animations or tooltips to explain complex functions in a more engaging way.
! Introduce interactive elements such as animations or tooltips to explain complex functions in a more engaging way.
Next/
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