2024
WEB
Zpecial Pet
Pet Clothing E-commerce
! UX/UI
! Branding
! E-commence
! Social
! Branding
! E-commence
! Social
Zpecial Pet is an online store specializing in stylish and adorable pet clothing. The website reflects the brand’s lively and cute logo style, appealing to fashion-conscious pet owners looking for trendy apparel for their pets.
Pain Points
! lack of brand identity and want to expand to world wide customers
! Difficult to search and browse among the product
Journey/
1
User lands on Zpecial Pet’s homepage, quick to explore the popular products, get the insight on the brand vision and product care awareness.
2
Browses product list page, product detail page to select the wanted product.
3
To checkout, selects quantity and applies member points with instant total price updates.
4
Uses profile page to track orders, edit details, and seek support with ease.
Journey/
1
User lands on Zpecial Pet’s homepage, quick to explore the propular products, get the insight on the brand vision and product care awareness.
2
Browses product list page, product detail page to select the wanted product.
3
To checkout, selects quantity and applies member points with instant total price updates.
4
Uses profile page to track orders, edit details, and seek support with ease.
Highlight/
Logo
The logo features both a cat and a dog, symbolising stylish clothing for both pets. They are making pet clothing, reflecting the shop’s image of warmth and care for every item and detail.
Logo design draft
Color
Soft tiffany blue is the primary color of the site, conveying a friendly and gentle mood and atmosphere.
Visual
Illustrations are used on parts of the website to clearly explain cloth care information and shipping details.
Special UI
Slide Navigation Dots - The icons represent product colors, allowing customers to quickly find the corresponding product photos with ease.
Highlight/
Logo
The logo features both a cat and a dog, symbolising stylish clothing for both pets. They are making pet clothing, reflecting the shop’s image of warmth and care for every item and detail.
Logo design draft
Visual
Illustrations are used on parts of the website to clearly explain cloth care information and shipping details.
Color
Soft tiffany blue is the primary color of the site, conveying a friendly and gentle mood and atmosphere.
Special UI
Slide Navigation Dots - The icons represent product colors, allowing customers to quickly find the corresponding product photos with ease.
Insights/
Leveraging variables and conditions in prototyping improves demonstration of website functionality.
Next steps/
! Continue advancing prototyping techniques in Figma
! Develop different types of payment pages to accommodate user preferences, and cater different scenario
! Explore integrating video e-commerce or live video features as potential future ideas.
! Develop different types of payment pages to accommodate user preferences, and cater different scenario
! Explore integrating video e-commerce or live video features as potential future ideas.
Next/
Swire
Social
Prev/
Flemingroad
Web