2025
APP
DingDing
Tram transit navigation
! UX/UI
! Branding
! Transit
! Branding
! Transit
Dingding is a smart Hong Kong tram companion app that locates the nearest tram stop and delivers real-time tracking. It features a vibrant interface, map strategies, and highlights famous Hong Kong Island spots with simple introductions.
Pain Points
! Visitors and locals often struggle to find tram stops
! cannot get latest tram service info, waited for a long period but no tram.
Journey/
1
Dingding instantly locates the nearest tram stop, and provide real time service information, promotions, products, and some tram info.
2
Users can search by place insert/directly locate on map, will receive journey suggestions combining walking and tram rides
3
Off-tram reminders and tour guides enhance both daily commutes and sightseeing experiences.
4
If search result within the tram service, will show the result, otherwise refer to other app.
Journey/
1
Dingding instantly locates the nearest tram stop, and provide real time service information, promotions, products, and some tram info.
2
Users can search by place insert/ directly locate on map, will receive journey suggestions combining walking and tram rides.
3
Off-tram reminders and tour guides enhance both daily commutes and sightseeing experiences.
4
If search result within the tram service, will show the result, otherwise refer to other app.
Highlight/
Visual
Combine traditional and trendy moods and feelings.
Feature
Since Hong Kong Island trams run only westbound or eastbound, the icon shows direction. It also pairs location data with tram stop, help users recognize streets
Color
Avoid using red to indicate errors, as there is no mistake when exploring Hong Kong.
Scope
Support searching out of Hong Kong island, show result if under tram service.
Highlight/
Visual
Combine traditional and trendy moods and feelings.
Color
Avoid using red to indicate errors, as there is no mistake when exploring Hong Kong.
Feature
Since Hong Kong Island trams run only westbound or eastbound, the icon shows direction. It also pairs location data with tram stop, help users recognize streets
Scope
Support searching out of Hong Kong island, show result if under tram service.
Insights/
Showing all routes involving tram service even for short trips, ensures user choice for those who enjoy Ding Ding, while limiting searches to in-service areas keeps the app focused on its core purpose and business value.
Next steps/
! Suggest short trip travel guidelines for visitors e.g. one/two days tours in Hong Kong Island
! Develop loyalty system / gamification
! Consider ways to manage waiting time, e.g. games.
! Develop loyalty system / gamification
! Consider ways to manage waiting time, e.g. games.
Next/
Flemingroad
Web
Prev/
Split
App